Why I like snapchat

Snapchat has been for quite a while now, youngsters’ favourite social media platform. It is the favourite app of 13-30 year olds. And has recently also became my favourite too (so much older than this target group, actually shouild be banned! :-). At the beginning it seems too complicated to comprehend its user interface. But after using it, I realised that the lack of an interface, is its beauty. Which gives you a feeling of freedom, a feeling of less clutter… And I love that. Facebook and twitter have a huge ecosystem built around you, that makes you feel constrained and distracted. Snapchat is the opposite. No clutter, no major interface, just awesome technicalities offering the users the ability to be creative. Without a need to show off, without being interrupted, without cultivating the vanity of creating content to be “liked”. It is authentic, creative, humble, visual, democratic. And I love it !!!!